Tag: Facebook

The End of Free Social Media

Higher education institutions have recognized the need to be on social media and are using those channels in so many ways for many different purposes. Although you can participate in some components of these channels inexpensively or for free, to really be effective nowadays, you need to pay to play.

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Social Media to Reach Gen Z

Social Media is important. You know this, but your time and resources are precious. For traditional prospects, you may need to think outside the box. Snapchat, Instagram, and YouTube could yield better results than others.

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Mannequin Challenge & Viral Fads

We see them and love them. Viral fads are an important aspect of today’s marketing environment. Learn how to correctly implement them into your brand strategy by following these best practices.

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Mobile Advertising: There’s an App for That!

If your target audience spends time online, they are probably interacting with mobile apps for a large portion of that time. Reach them with advertising!

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Filtering Brands, Trends… Anything!

Rather is a relatively new service that allows users of Google Chrome to filter organic and paid content from their Facebook and Twitter feeds. Colleges and universities need to be aware because one off-strategy campaign that irritates users could have a lasting effect on their brand.

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