Tag: Google

Monitoring Your Website?

Websites are essential for your organization and your brand, and not providing a good user experience could lower your credibility. Improve your website by monitoring and segmenting your traffic and conducting a content audit.

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Mobile Advertising: There’s an App for That!

If your target audience spends time online, they are probably interacting with mobile apps for a large portion of that time. Reach them with advertising!

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Why You Should Target Retargeting

Is retargeting part of your online advertising strategy? Simply put, retargeting refers to serving ads with tailored messaging to users who have already visited your website, and it’s common for retargeted ads to receive higher ROI compared to traditional display advertising. May be time to take another look.

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The Lowdown On In-App Advertising

We live in an app world, and like it or not, in-app ads are a part of that. But just because it’s an ad in an app doesn’t mean it has to be annoying. Creative and technically proficient marketers are finding ways to create interactive experiences that consumers want to engage with.

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ROI? More Like Return on Measurement

As online advertising continues to evolve through Google’s Brand Activate initiative and the shift towards native monetization, thinking like a brand marketer and being in sync with your institution’s large campaign goals has never been more vital to calculating ROI that matters to your brand.

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Is the Banner Ad Dead?

If the banner ad is dead you wouldn’t know it by the investment advertisers are making. However, most industry experts agree that an overhaul is in order. Why are banner ads currently popular and is a lack of creativity to blame for their ineffectiveness? This post explores those topics and EMG’s own firsthand experience in the world of banner ads.

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