Tag: higher-ed

The Fight for Critical Thinking

Political correctness has taken over. Parents have guarded us. The internet has socially validated us. Many cultural behaviors have given rise to a lack of idea exploration. Higher ed is starting to take notice and provide pushback to the intrusion into academic freedom and critical thinking.

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Georgia Tech’s $7,000 Brand?

Georgia Tech recently announced a $6,630 computer science online master’s degree. While the initiative is unmatched from an affordability perspective, will the institution’s prestigious brand come away unscathed? Time will ultimately tell, but this blog contains several angles to consider.

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Take the Survey: 2013 EMG MarCom Staffing & Budget Survey of Education Institutions

EMG has benchmarked staff and budget budget resources in education marketing and communications. We are looking to update the data in the first of an annually reoccurring survey. This survey requires knowledge of your school’s central marketing and communication staffing and budget for FY2012-2013. Take part and get a complimentary benchmark analysis of the data gathered.

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Timing Is Of The Essence

QUESTION: When searching for marketing inspiration, our department comes across funny images, video, etc. online everyday. I can’t tell you how many college and university sponsored Harlem Shake videos I’ve seen. Is it worth it to take advantage of memes and upload our own institution’s version?

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The Lowdown On In-App Advertising

We live in an app world, and like it or not, in-app ads are a part of that. But just because it’s an ad in an app doesn’t mean it has to be annoying. Creative and technically proficient marketers are finding ways to create interactive experiences that consumers want to engage with.

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