Tag: Higher education

Mannequin Challenge & Viral Fads

We see them and love them. Viral fads are an important aspect of today’s marketing environment. Learn how to correctly implement them into your brand strategy by following these best practices.

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NCMPR Webinar & AMA Conference

Don’t miss out on your opportunity to learn from EMG’s expert in digital marketing next month, during the NCMPR Webinar: There’s an App for That!; Mobile Advertising. Also, we will see you at American Marketing Association’s Symposium for the Marketing of Higher Education in December.

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Bring in the Brand Photography

Compelling photography is a powerful way to tell your brand story and to highlight its strengths and differentiation. Through custom photography or stock imagery, be sure to craft branded images which can elevate your brand to the next level, connect you to your audience and shape your brand’s personality.

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Educate & Encourage, But Don’t Force Social Media

Data, case studies, examples, and words of encouragement can go a long way in educating and encouraging senior leadership to use social media. But if they still say no? Don’t force it. Authenticity reigns supreme.

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Why You Should Target Retargeting

Is retargeting part of your online advertising strategy? Simply put, retargeting refers to serving ads with tailored messaging to users who have already visited your website, and it’s common for retargeted ads to receive higher ROI compared to traditional display advertising. May be time to take another look.

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