Tag: LinkedIn

The End of Free Social Media

Higher education institutions have recognized the need to be on social media and are using those channels in so many ways for many different purposes. Although you can participate in some components of these channels inexpensively or for free, to really be effective nowadays, you need to pay to play.

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CCCS: Zero To Impact

Starting from zero isn’t always easy when it comes to building a social media presence, but it can be done. And we are talking from experience. That is exactly what happened when Colorado Community College System and Educational Marketing Group (EMG) began to work together. All done to raise top-of-mind awareness and perceptions of quality of the 13 system colleges. Find out how we went from zero to impact.

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The Other Social Media

Social media marketing is a staple of higher ed communications. Facebook, LinkedIn, Twitter and YouTube have come out as the top players that many use to reach their target audiences. Every once and a while it is good to see what else is out there…

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Marketing in LinkedIn

How often do you use LinkedIn? More importantly, what is your institution doing on this platform to help meet its marketing goals related to alumni, influencers, and your community? Learn about aspects of LinkedIn such as Answers and Signal, and learn strategies around Group participation, creation, and more.

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Life’s a Badge, Do You Need One

Lately it seems like our favorite social networks are releasing updates, new functions, and sleeker new designs to remain competitive and fresh. Social networks like Digg, Facebook Places, LinkedIn and a few other released new designs and functions within the last couple of months. Just today (Sept 23), Foursquare released a new function that has … Continue reading Life’s a Badge, Do You Need One

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How We Fare – Digitally Speaking

27.8% of us are Masters of the UN-e-VERSE according to our recent poll. 33.3% of the group is still making its way into the 21st century. About 27.8% of the poll-takers found they were in the digital novice category. One of the more surprising results was that only 0.9% of the poll-takers had an iPhone … Continue reading How We Fare – Digitally Speaking

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