Tag: managing social networks

Mannequin Challenge & Viral Fads

We see them and love them. Viral fads are an important aspect of today’s marketing environment. Learn how to correctly implement them into your brand strategy by following these best practices.

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Alice in Wonderland and the Art of Staying Nimble (Guest)

Social media is one piece of how almost every communications department tells their stories nowadays. Is the story you tell on social media as good as the classic Alice in Wonderland? Here is some social media storytelling inspiration from guest blogger, Becca Ramspott of Frostburg State University.

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Vine: Edu Best Practices and Directory

Vine, the six-second video builder app and social network has been growing like a vine. Find out some of the best practices, look through the directory of education accounts, and some inspirational examples from non-educational accounts. Is it just a shiny object or something for you to add to your social media strategy?

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Fed Up With Facebook Pages?

Have you noticed you are not getting as much bang for that time you spend updating your Facebook followers? Facebook has made many changes recently that may effect the number of interactions you see from your Page posts. Whether it is an attempt to get you to use Promoted Posts or stop spam, there are ways to work around the changes.

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Pinterest in Higher Ed Part II: Recap of #EMchat

We took part in an hour long Twitter chat on Thursday September 13 using the #EMchat hashtag. Here is the transcript regarding the use of Pinterest in higher ed. Overall, it was an exciting and lively conversation with many others from higher ed. Lots of awesome ideas and discussions!

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Tracking Social Media Conversations

We received a question from Ruth Paulsen, Marketing Manager at The International Hotel School in South Africa. We have found two tools that would be helpful, but I am opening this question to all of our readers. So if you have a response to her question, please leave it in the comments at the bottom of the blog post. Here is Ms. Paulsen’s question: “Do you have, or do you know of, a tool for tracking the individuals on your Facebook page….” Be sure to chime in with your thoughts.

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