Tag: Marketing tactics

What Does the Font Say?

Institutions don’t have a sound in the same sense as an animal, but they should have a voice. A well-selected font plays a key role in representing aspects of the brand voice. Just like color, imagery, and graphic styles, typography is essential in conveying the brand persona.

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Ad Talk at NCMPR

Join us in Charleston, SC for the National Council for Marketing & Public Relations (NCMPR) National Conference, March 27-29, 2017! Visit our table to pick our brains, or join us at our pre-conference intensive and roundtable sessions.

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Mannequin Challenge & Viral Fads

We see them and love them. Viral fads are an important aspect of today’s marketing environment. Learn how to correctly implement them into your brand strategy by following these best practices.

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Mobile Advertising: There’s an App for That!

If your target audience spends time online, they are probably interacting with mobile apps for a large portion of that time. Reach them with advertising!

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The Legacy of Boaty McBoatface

The expected outcome of a competition is, obviously, the best person or idea, but what happens when your contest gets hijacked by those who don’t care for the best outcome? This escalates when the outcome is meant to reinforce a brand and persona with meaningful purpose.

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Feelings, Unlimited

How do you connect with massive amounts of people at once? A shared cause will do the trick. Campaigns featuring the promotion of social issues that spark emotions are on the rise. They have a unique ability to create an emotional connection with a brand’s target market.

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