Tag: Marketing tactics

The Legacy of Boaty McBoatface

The expected outcome of a competition is, obviously, the best person or idea, but what happens when your contest gets hijacked by those who don’t care for the best outcome? This escalates when the outcome is meant to reinforce a brand and persona with meaningful purpose.

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Feelings, Unlimited

How do you connect with massive amounts of people at once? A shared cause will do the trick. Campaigns featuring the promotion of social issues that spark emotions are on the rise. They have a unique ability to create an emotional connection with a brand’s target market.

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College Advertising Growth Spurt

College and university advertising continued to grow through September of this year, putting higher ed ad spending on track for a new high. An increasing number of non-profits – public and private – have been using paid media as a go-to strategy to enhance awareness and image.

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Moneyball Marketing

Moneyball Marketing – It’s the way that any institution with limited staff and resources can compete in a highly competitive marketplace – and win – by modelling their marketing strategies according the tenets of the ball club that revolutionized the way major league baseball teams play the game.

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Top Ideas from Marketers

The end is near! The end of the fiscal year that is. In order to figure out your budget, having a completed marketing plan for next fiscal year is a must. We picked the minds of higher ed colleagues from around the U.S. to figure out what tactics are working for them and which ones are a waste of time and money.

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Should Universities Offer and Openly Promote Their Own Roommate-Matching Services?

I think it’s fair to say that in some form or another, roommate-matching services are here stay. Thanks to websites such as RoommateClick, RoomBug, URoomSurf, and others, more and more incoming freshmen are not having to worry as much about potentially having a dreadful roommate experience. While not everyone is pleased about customized roommate selection … Continue reading Should Universities Offer and Openly Promote Their Own Roommate-Matching Services?

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