Tag: Master

8th Annual Award Nominees

Super Bowl 51 has come and gone! Many were disappointed by the Patriots comeback in the last half of the game. However, the most prestigious competition in education brand marketing won’t disappoint. There are ten outstanding nominees for the 8th Annual International Brand Master Award.

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Emma Leech: Master of the Brand

Emma has a leading track record in the United Kingdom Higher Education sector and demonstrates international impact with tangible ROI. All of which is linked to rebranding achieved within 18 month while delivering fully integrated on and offline campaign work created from scratch spanning the UK, China, and Malaysia.

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INTERNATIONAL BRAND MASTER: a-Walsh in Yellow

The new International Brand Master is a-Walsh in yellow. It’s no typo! Walsh College brand manager John Lichtenberg’s, clever yellow note-pad campaign captured the imaginations of new students, as well as the judges and members of the public who named him the 2010 International Brand Master. From concept to execution, Walsh’s campaign is a great … Continue reading INTERNATIONAL BRAND MASTER: a-Walsh in Yellow

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Mobilizing a Brand

One of the great hidden powers of a brand is its ability to mobilize support from those who believe in it. The professional voting portion in this year’s International Brand Master (IBM) competition is a case in point. At the halfway mark (voting is open through Feb. 18), nearly 700 higher ed marketing professionals from … Continue reading Mobilizing a Brand

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What Great Marketing Looks Like

If you want to get a handle on great marketing strategies and tactics, look no further than the finalists for this year’s International Brand Master award.  All three of these outstanding pros are examples of the best practices in higher ed branding. John Lichtenberg, Walsh College:  A simple, powerful campaign focused on results.  The campaign … Continue reading What Great Marketing Looks Like

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