Tag: media

The Battle for Ad Tracking

Ad blockers are already a digital marketer’s nemesis. Many advertisers see Intelligent Tracking Prevention as a new foe on the horizon, and it is riding into our online ad battlefield with a vengeance. Should you be worried?

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Interpreting Ad Data: The Basics

Ad data can inform future strategy decisions, provide insight about your target audiences, and help improve your campaign performance. To get to those great outcomes that data needs to be analyzed and interpreted!

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Ad Talk at NCMPR

Join us in Charleston, SC for the National Council for Marketing & Public Relations (NCMPR) National Conference, March 27-29, 2017! Visit our table to pick our brains, or join us at our pre-conference intensive and roundtable sessions.

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Non-Profit Ad Spending Now Equals the For-Profit Sector

Colleges and universities are investing in paid advertising at an unprecedented pace. And 2013 marked the first time that spending by non-profit colleges and universities equaled that of the for-profit educational sector. Read more…

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Higher Ed Pinterest Examples and Directory

11.72 million! That’s how many unique U.S. visitors Pinterest experienced in January of this year. What’s more important, those users averaged nearly 98 minutes of time spent engaging with the website. As Mashable points out, that’s about the same amount of time as users spend with blog hosting platform Tumblr. Oh, and now Pinterest also … Continue reading Higher Ed Pinterest Examples and Directory

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Be Extremely Careful When Pushing Your Message

2012 will be a bit different than 2011 when it comes to the consequences of bad social media practices. The potential and risk to turning people off is going to be greater. In 2011, most consumers generally tolerated over the top and/or constant sales messages or pitches because so many institutions/companies did it. More brands … Continue reading Be Extremely Careful When Pushing Your Message

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