Tag: Online advertising

The Battle for Ad Tracking

Ad blockers are already a digital marketer’s nemesis. Many advertisers see Intelligent Tracking Prevention as a new foe on the horizon, and it is riding into our online ad battlefield with a vengeance. Should you be worried?

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Interpreting Ad Data: The Basics

Ad data can inform future strategy decisions, provide insight about your target audiences, and help improve your campaign performance. To get to those great outcomes that data needs to be analyzed and interpreted!

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Ad Talk at NCMPR

Join us in Charleston, SC for the National Council for Marketing & Public Relations (NCMPR) National Conference, March 27-29, 2017! Visit our table to pick our brains, or join us at our pre-conference intensive and roundtable sessions.

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For-profit Ad Spending Tanks, Non-profits Grow

Advertising investments by U.S. higher education are undergoing dramatic change. While for-profit colleges are showing a dramatic downturn in ad buys, spending by non-profits continue to surge. The result is an unexpected parity of marketing efforts.

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CCCS: Zero To Impact

Starting from zero isn’t always easy when it comes to building a social media presence, but it can be done. And we are talking from experience. That is exactly what happened when Colorado Community College System and Educational Marketing Group (EMG) began to work together. All done to raise top-of-mind awareness and perceptions of quality of the 13 system colleges. Find out how we went from zero to impact.

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