Tag: photography

Stock Photography Survival Guide

This survival guide will take you from “getting-by” to finding great success with stock photography. Follow these four strategic tips for using stock photos in an effective, brand-oriented, and creative way. Plus, take a quick look at some of our favorite stock photo sources!

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Bring in the Brand Photography

Compelling photography is a powerful way to tell your brand story and to highlight its strengths and differentiation. Through custom photography or stock imagery, be sure to craft branded images which can elevate your brand to the next level, connect you to your audience and shape your brand’s personality.

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Making Stock Photos Work

Have you ever purchased or thought about purchasing stock photography? It can be a worthwhile investment if you follow five key principles of purchasing and using stock photography in your materials. We round out our tips with a list of the best paid and free stock houses for you to browse.

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A Better Reality

Marketing campaigns that fail to take off and fly often nosedive because of uninspired or poorly executed photography. It’s hard for a writer to admit, but images can inspire, invigorate, intrigue, and communicate so much more and faster than words can. Face it, editors, it’s a visual world, more so every day. Here are some … Continue reading A Better Reality

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Thinking Inside the Box (Guest Blog)

Matthew Minard is Senior Photographer for Baylor University’s Marketing and Communications division in Waco, Texas. As one of the University’s primary shooters, Matthew provides photography for the majority of Academic and Athletic websites, brochures, school-sponsored social network sites, and various other marketing campaigns. In recent years, Baylor University has made great strides incorporating social networking … Continue reading Thinking Inside the Box (Guest Blog)

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