Tag: Public Relations

The Legacy of Boaty McBoatface

The expected outcome of a competition is, obviously, the best person or idea, but what happens when your contest gets hijacked by those who don’t care for the best outcome? This escalates when the outcome is meant to reinforce a brand and persona with meaningful purpose.

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To Post or Not To Post?

The Steubenville rape case has gained a lot of attention recently. A student responded to this story with a video of their own. The video shines light on what “real men” should do in a similar situation. The student’s university’s social media has, currently, distanced themselves from this video. What would you do in a similar situation? Post or not post?

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Making the Most of Politics

QUESTION: Seems to me that politics ought to be part of the college experience, especially at times like now, when we approach a presidential election. But sadly, this year seems to be really low-key on campuses. No excitement. Should we, as college marketers, be sticking our noses into politics?

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Does Anyone Care about PR Anymore?

Media relations has radically changed. Sure, it’s as important as it ever was – maybe more so – but it no longer looks or acts the same as it used to. Has your shop kept pace? Traditional media gatekeepers are no longer the only way – or even the best way – to reach the … Continue reading Does Anyone Care about PR Anymore?

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Freaky Friday Tactics

Ever watch the Freaky Friday movies? Either the original from 1976 with Barbara Harris and Jodie Foster or the 2003 remake with Jamie Lee Curtis and Lindsay Lohan? What about the 1988 film, Vice Versa, with Judge Reinhold and Fred Savage? No, I am not going to do a movie review, but they all have … Continue reading Freaky Friday Tactics

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The Community and the Campus

How is your school interacting with the surrounding local community? We all know business leaders are concerned about job creation and training for the local economy, but many don’t know about the services available to the general community. There are numerous opportunities available for the community to come onto campus for a whole host of … Continue reading The Community and the Campus

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