Tag: Research

Riding the Distance Ed Carousel

Online higher ed is like a carousel – an experience that keeps going faster. But this ride already started. You can either hop on now and grab the best seat by marketing online ed as an institutional priority, or you can wait and hope to find a seat later. Here are six things you should have done or start soon to ride the online ed carousel.

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The Power of Personalization

I received several emails from Google this morning on behalf of our clients who advertise using Google AdWords. In celebration of AdWords’ 10-year anniversary, Google is extending thanks to their advertisers by sending an email linking to personalized videos, and offering the opportunity to upload their own story via text, video, or photo. Their customized … Continue reading The Power of Personalization

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Does Anyone Care about PR Anymore?

Media relations has radically changed. Sure, it’s as important as it ever was – maybe more so – but it no longer looks or acts the same as it used to. Has your shop kept pace? Traditional media gatekeepers are no longer the only way – or even the best way – to reach the … Continue reading Does Anyone Care about PR Anymore?

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Freaky Friday Tactics

Ever watch the Freaky Friday movies? Either the original from 1976 with Barbara Harris and Jodie Foster or the 2003 remake with Jamie Lee Curtis and Lindsay Lohan? What about the 1988 film, Vice Versa, with Judge Reinhold and Fred Savage? No, I am not going to do a movie review, but they all have … Continue reading Freaky Friday Tactics

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CONTENT CURATION: Making Information Meaningful Again

With an average of 600 tweets per second; 900,000 blog posts per day; 13 hours of video uploaded to YouTube every hour; and 700,000,000 photos uploaded to Facebook monthly, if your brain isn’t already screaming information overload it shortly will be! Visit here for more mind-blowing web stats. Enter the age of content curation. Blogging, tweeting, posting … Continue reading CONTENT CURATION: Making Information Meaningful Again

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