Tag: Research

CONTENT CURATION: Making Information Meaningful Again

With an average of 600 tweets per second; 900,000 blog posts per day; 13 hours of video uploaded to YouTube every hour; and 700,000,000 photos uploaded to Facebook monthly, if your brain isn’t already screaming information overload it shortly will be! Visit here for more mind-blowing web stats. Enter the age of content curation. Blogging, tweeting, posting … Continue reading CONTENT CURATION: Making Information Meaningful Again

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Passiongraphics: The New Measure in Marketing

I was reading Jon Lasner’s blog 8 Steps to Social Network Power in The Orange County Register the other day and came across the term passiongraphics.  It instantly struck a chord.  In marketing, we’ve known for quite a while that profitablility is higher when you get and keep happy, loyal customers. Loyal customers come back … Continue reading Passiongraphics: The New Measure in Marketing

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What Students Are Telling You About Your Website Design

This is the second of my two-part post recounting what we learned in a recent series of online focus groups on website design and navigation.  The objective of the research was to gather input to guide development of a client’s new website.  Participants were high school students from the Midwest reacting and responding to  the … Continue reading What Students Are Telling You About Your Website Design

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Measure Brand Equity and Satisfaction

Serious brand managers know that successful branding hinges not just on how well and broadly you communicate your brand, but on whether or not your organization actually lives up to what you’re promising. So wouldn’t it be great to have a low-cost survey that gives you hard data how well your organization is actually delivering … Continue reading Measure Brand Equity and Satisfaction

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Eye Tracking is Darn Fascinating

I recently spent some time digging deeper into the details of eye tracking, and quickly realized that I could spend most of a day reading about it. The idea/practice of recording eye movements and methodically analyzing the data to gain insight on everything from how a user views webpage content, to how people walk or … Continue reading Eye Tracking is Darn Fascinating

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Online Education on the Fast Track – Is Your Brand In the Game?

Unless you’ve been dozing or vacationing on another planet, you know that online programs have been the superstars of higher education for at least five years. Growth of online programs last year (before the recession/depression) blazed forward at 12.9%, eclipsing the annual growth of 1.2% for higher education overall.

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