Tag: social media management

Alice in Wonderland and the Art of Staying Nimble (Guest)

Social media is one piece of how almost every communications department tells their stories nowadays. Is the story you tell on social media as good as the classic Alice in Wonderland? Here is some social media storytelling inspiration from guest blogger, Becca Ramspott of Frostburg State University.

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Boiling Your Social Media Marketing Down Into One Pot (Guest)

Busy creating content and don’t have so much time to post the content in all of the numerous social media platforms that are out there? Here are some tools that pull the platforms together for easy posting.

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Tracking Social Media Conversations

We received a question from Ruth Paulsen, Marketing Manager at The International Hotel School in South Africa. We have found two tools that would be helpful, but I am opening this question to all of our readers. So if you have a response to her question, please leave it in the comments at the bottom of the blog post. Here is Ms. Paulsen’s question: “Do you have, or do you know of, a tool for tracking the individuals on your Facebook page….” Be sure to chime in with your thoughts.

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Social Influencers: Digital Power Users Who Can Help Amplify Your Institution

I was reading one of my favorite magazines today, Fast Company. The print version this time, although I have to say I love the way this company integrates its print and digital content. I digress. Now back to what caught my attention. Fast Company’s November edition has two great articles on social media. One article … Continue reading Social Influencers: Digital Power Users Who Can Help Amplify Your Institution

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You Hear Them, But Are You Listening?

And are you doing something about it? Just some of the questions that can be asked when social networking your university’s brand. Right now, many do a good job monitoring for negative comments as they are a concern that many marketers have in the social media world. Negative comments have the potential to distract from … Continue reading You Hear Them, But Are You Listening?

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Friending the Fear: Having Confidence in Social Media (Guest Blog)

Emily Muhlbach is the media relations manager for Mount Mercy College in Cedar Rapids, Iowa. She oversees the institution’s Facebook and Twitter accounts, and serves as a resource on social media trends and tools. She also blogs on behalf of Mount Mercy and produces video content and photography.As marketers, we love to control the messages … Continue reading Friending the Fear: Having Confidence in Social Media (Guest Blog)

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