Tag: staffing changes

Staff of the Future

Careful, there may be a dinosaur stalking your marketing unit! If the way you’ve structured work flow and staff is behind the times, it’s a sure bet you’re not being as effective as you need to be in today’s digital content-driven environment. Take a look at the marketing staff of the future…

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You Hear Them, But Are You Listening?

And are you doing something about it? Just some of the questions that can be asked when social networking your university’s brand. Right now, many do a good job monitoring for negative comments as they are a concern that many marketers have in the social media world. Negative comments have the potential to distract from … Continue reading You Hear Them, But Are You Listening?

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An Example: Recruiting Faculty and Staff

I think the higher ed community is wonderful at sharing information with one another. Most of us don’t hesitate to offer up what we know and do our best to help each other out in whatever way we can. We all understand the rather unique higher education environment and I think there’s a certain bond … Continue reading An Example: Recruiting Faculty and Staff

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For All You Strategists Out There: Communicating Strategy to a Designer

When I first began working at EMG in 2004, I will admit that I didn’t completely understand how solid strategy and creative design worked together. I had no idea how important that idea really was in the whole scheme of a successful brand. Why would you need a “separate brain” to think about strategy? Doesn’t … Continue reading For All You Strategists Out There: Communicating Strategy to a Designer

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Blues, Barbeque, and Web-Centric Brands

We barnstormed the blues-and-BBQ-center of the world last week to deliver a keynote address to the National Council for Marketing and Public Relations (NCMPR). Kansas City! One of the great towns for eating – and that means BBQ! For my money, KC has at least five sauce houses that make life worth living, and every … Continue reading Blues, Barbeque, and Web-Centric Brands

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