Tag: Strategy

8th Annual Award Nominees

Super Bowl 51 has come and gone! Many were disappointed by the Patriots comeback in the last half of the game. However, the most prestigious competition in education brand marketing won’t disappoint. There are ten outstanding nominees for the 8th Annual International Brand Master Award.

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Mobile Advertising: There’s an App for That!

If your target audience spends time online, they are probably interacting with mobile apps for a large portion of that time. Reach them with advertising!

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Now Accepting Nominations

It’s baaaack for its eighth year! Do you know someone worthy of the most prestigious award in education branding? Do you know someone who has achieved awesome things in education branding this year? How about someone who has much to celebrate in branding their university, college, or school? Have you nominated them yet for the 2016 International Brand Master Award?

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Feelings, Unlimited

How do you connect with massive amounts of people at once? A shared cause will do the trick. Campaigns featuring the promotion of social issues that spark emotions are on the rise. They have a unique ability to create an emotional connection with a brand’s target market.

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Get Tested

Online ads are amazing for driving traffic to your site. But if you don’t have targeted landing pages, you’re wasting your money because people are inherently lazy. Better ads and landing pages convert more traffic, thus increasing ROI. And the only way to improve is to test.

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Shift Happens. Deal With It

Demographic and environmental marketplace shifts happen. It is not always easy to grasp and figure out how this impacts your institution, so here is a starting point of current trends to watch. And after the data has been analyzed, we go into how to adjust your goals, strategies and tactics.

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