Tag: Summer programs

Brands Don’t Get a Summer Break

Despite the time of year, the focus on university campus is still academic. And yet, many marketing campaigns for summer courses look like campuses are offering vacation activities. The unique graphics approach that departs greatly from the college’s brand approach during the rest of the year, suggests that summer classes are a unique event rather than a part of the institutions year-round academic offerings. In effect, creating a gap in the brand.

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Keeping Your Students Involved Over the Summer

I am still working my way through the exciting discussion topics provided to me on social networks when I had writers block about a month ago (which is now a precursor to the new “Ask a Marketing Consultant” link above). This idea comes from David H. from Adams State College. His isn’t so much of … Continue reading Keeping Your Students Involved Over the Summer

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