Tag: Twitter

Mannequin Challenge & Viral Fads

We see them and love them. Viral fads are an important aspect of today’s marketing environment. Learn how to correctly implement them into your brand strategy by following these best practices.

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More Than Brains

The phrase, “rising from the ashes” is typically used in phoenix mythology. The University of Phoenix is embracing its name with a goal of rising form the ashes of negative public perceptions.

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Filtering Brands, Trends… Anything!

Rather is a relatively new service that allows users of Google Chrome to filter organic and paid content from their Facebook and Twitter feeds. Colleges and universities need to be aware because one off-strategy campaign that irritates users could have a lasting effect on their brand.

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CCCS: Zero To Impact

Starting from zero isn’t always easy when it comes to building a social media presence, but it can be done. And we are talking from experience. That is exactly what happened when Colorado Community College System and Educational Marketing Group (EMG) began to work together. All done to raise top-of-mind awareness and perceptions of quality of the 13 system colleges. Find out how we went from zero to impact.

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5 Tips for Thriving Twitter Ads

Twitter Ads help grow your institution’s presence on Twitter, target existing and potential audiences by location and interest, and amplify tweets you’re already posting. These five tips explore unique ways to target and will help your college or university get more value from Twitter advertising.

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Have What it Takes to ‘Take Over’ Twitter? (Guest)

Every week, a new George Mason University Patriot—student, faculty, staff, alumni— tweets from the @GeorgeMasonU Twitter account. It’s called The Mason Nation Project. Guest blogger Beth Pullias explains how the initiative came about, rules curators must abide by, results, and more.

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