Tag: university of mary washington

Stay in Touch at CASE VI

The Skeptics Handbook: Turning Marketing Doubters into Brand Disciples, Splitting Audiences Without a Split Brand Personality, and The Brand Book is Dead … Now What? are the two presentations and roundtable discussions we will lead during the CASE VI conference Jan 11 – 13. We will also have an exhibitor booth. Plenty of chances to stop by and say hi.

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Telling a Story Without Words

QUESTION: Do you have any tips to get advertising to “pop”, especially in such a crowded and competitive marketplace? As a University, it seems we’re not just competing for attention against other institutions anymore, we’re competing against every other company. Any suggestions?

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