Tag: web

4 Tips for Building Buy-in for Web Redesign

Building internal buy-in during website redesign can ensure lots of support and cooperation down the road. But there is a right way to build consensus…and a wrong way. Make the wrong choices with your web advisory committee, for example, and you just might end up with a camel instead of a horse!

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KB Faculty Chat: Caycedo, Brennan and Web Writing

Today’s Q&A blog is with Ineke Caycedo, Senior Brand Strategist, and Angela Brennan, Marketing Management Analyst at Educational Marketing Group. They have answered several questions so you can get to know more about them and their KnowledgeBuilder on “Fundamentals of Great Web Writing.”

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A Few Ways Prospects Make Decisions Online

New services that assist prospective students in choosing the next step in their education, both institution and program(s), are increasingly making their mark. Many of them strive to be the go-to, most helpful online service for prospects. While high school guidance counselors serve a critical interpersonal role for many high school students, especially from an … Continue reading A Few Ways Prospects Make Decisions Online

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Show Current Students They Matter

The infamous XKCD comic from last year on what things make up a typical institution website versus what people are looking for was a wake up call to many involved with the strategy and development of their institution’s website. While it wasn’t exactly surprising to most in-the-know folks, it was effectively putting in the mainstream … Continue reading Show Current Students They Matter

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