Tag: Website Development

2014 Web Trends

It’s that time of year, time for reflection and to look forward. In keeping with the season, we looked back on our own and other’s experiences with web design over the past year and followed along as the experts took out their virtual crystal balls to glance at the web in the coming year. We can say we’re excited by what they see and what we see. We hope you are too!

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How is Education like Vacation?

For weeks, our thoughts just keep returning to…vacation! Beach or mountains? Cruise or sightseeing? What excitement awaits? And while we’ve been exploring websites and making plans, it occurred to us: There’s a crucial lesson that higher ed can learn from how vacation experiences are presented on the web…

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4 Tips for Building Buy-in for Web Redesign

Building internal buy-in during website redesign can ensure lots of support and cooperation down the road. But there is a right way to build consensus…and a wrong way. Make the wrong choices with your web advisory committee, for example, and you just might end up with a camel instead of a horse!

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KB Faculty Chat: Georgy Cohen Reinvents News Sites

As many know, we have an amazing new fall schedule of KnowledgeBuilders coming up. I wanted to give everyone a chance to hear more about the topics from those who are leading the KnowledgeBuilders. Today’s Q&A blog is with Georgy Cohen, Manager of Web Content & Strategy of Tufts University.

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Webcentric Staffing

Today, the well-heeled mar/comm. team needs skill sets in digital and social media areas that didn’t exist just a few years ago. But staff capabilities have to expand without eliminating any of the traditional skill sets! What to do? Three strategies have to be part of your solution: train, shift, grow.

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Search and Be Seen

Your eyes meet across a crowded room. It’s magic! You must meet this person! You make a beeline for them, but as you approach you’re pushed and jostled. Others crowd in. Chaos! You lose site of your perfect match. Finally, you regain your focal point and see…they’re gone! No, wait, this is a search on the internet!

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