Tag: Website marketing

The Battle for Ad Tracking

Ad blockers are already a digital marketer’s nemesis. Many advertisers see Intelligent Tracking Prevention as a new foe on the horizon, and it is riding into our online ad battlefield with a vengeance. Should you be worried?

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Give Them Content: Part One

Content marketing can be incredibly useful for colleges and universities. Providing a target with valuable information helps to connect with them, and these tips will help you get started.

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2014 Web Trends

It’s that time of year, time for reflection and to look forward. In keeping with the season, we looked back on our own and other’s experiences with web design over the past year and followed along as the experts took out their virtual crystal balls to glance at the web in the coming year. We can say we’re excited by what they see and what we see. We hope you are too!

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4 Tips for Building Buy-in for Web Redesign

Building internal buy-in during website redesign can ensure lots of support and cooperation down the road. But there is a right way to build consensus…and a wrong way. Make the wrong choices with your web advisory committee, for example, and you just might end up with a camel instead of a horse!

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13 Popular College Search Websites

One of my favorite websites is compete.com. Compete is an online competitive intelligence service that combines site and search analytics. Their focus as a web analytics company primarily revolves around being a the way to analyze competitors. Their comparison tool is, frankly, awesome, and they offer much, much more. We suggest you take a look … Continue reading 13 Popular College Search Websites

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