Tag: YouTube

Ad Talk at NCMPR

Join us in Charleston, SC for the National Council for Marketing & Public Relations (NCMPR) National Conference, March 27-29, 2017! Visit our table to pick our brains, or join us at our pre-conference intensive and roundtable sessions.

 Read more

Mannequin Challenge & Viral Fads

We see them and love them. Viral fads are an important aspect of today’s marketing environment. Learn how to correctly implement them into your brand strategy by following these best practices.

 Read more

More Than Brains

The phrase, “rising from the ashes” is typically used in phoenix mythology. The University of Phoenix is embracing its name with a goal of rising form the ashes of negative public perceptions.

 Read more

Feelings, Unlimited

How do you connect with massive amounts of people at once? A shared cause will do the trick. Campaigns featuring the promotion of social issues that spark emotions are on the rise. They have a unique ability to create an emotional connection with a brand’s target market.

 Read more

Timing Is Of The Essence

QUESTION: When searching for marketing inspiration, our department comes across funny images, video, etc. online everyday. I can’t tell you how many college and university sponsored Harlem Shake videos I’ve seen. Is it worth it to take advantage of memes and upload our own institution’s version?

 Read more

Present Video With Style

Online video is a fantastic and essential way for colleges and universities to express their brand, but how can you maximize its impact? One way is to carefully consider how you’re integrating video into your website. This post contains examples of institutions who are executing creatively.

 Read more