8th Annual International Brand Master

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Finalists

IBM AwardThe 8th Annual International Brand Master Award selection process proved to be a difficult one, with three finalists who demonstrated extraordinary achievements. We offer our sincere congratulations to all three of the finalists below for their outstanding work, distinguished achievements, and dedicated professionalism (in alphabetical order by last name).

It is now up to you! Read each nominee’s supporting statement and follow the instructions for how to vote found below each nominee’s statement. You must be logged into your respective social media account. Each person may vote up to four times, you can vote once via each of the three social media applications listed below and the voting form below. Your vote must appear in the public hashtag search page on each social media site for your vote to count and the account must show signs of previously existing prior to the voting period. Find out how to make your post public for each site: Twitter, Facebook, and Google+.

Fields marked with an * are required

 

Voting Results (Results current as of March 22 at 5:00pm EST. Click the social media links to view realtime social media votes):
Will Kopp: 61 email, 4 Twitter, 1 Facebook, 1 Google+, 67 Total
Kim Lawrence: 174 email, 22 Twitter, 3 Facebook, 1 Google+, 200 Total
Paul Mylrea: 90 email, 8 Twitter, 2 Facebook, 3 Google+, 103 Total

Voting ends at 6:00pm Eastern Time on Friday, March 31, 2016. View how the public vote portion and the overall International Brand Master is scored.

Will Kopp

Chief Communications Officer at Ohio Wesleyan University


Will Kopp 2016 International Brand Master FinalistWill Kopp has led several major initiatives that are transforming the brand awareness and perception of Ohio Wesleyan University. After two years of declining enrollment, he led the development and implementation of a bold brand message and design platform based on metaphor rather than slogan. At the same time, he led the full redesign and rebuilding of OWU’s website, built almost entirely by his 7-member department. Enrollment for the 2016 class rose 12%, and 2017 applications are up further.

 

To vote up to four times for Will Kopp: 1) vote using the form above. 2) copy, paste, and publicly post the following phrase from your respective social media account on Twitter, Facebook, and Google+ (one vote per person per each social media site – 3 social media votes total): I vote for Will Kopp at Ohio Wesleyan University as the 8th Annual Int’l Brand Master #IBMVote_Kopp Vote here: http://bit.ly/8thIBMVote

Kim Lawrence

Associate Vice President at University of Calgary


Kim Lawrence 2016 International Brand Master FinalistKim has built our marketing function and our brand from scratch. She started as our 1st AVP of Marketing in 2012 and has built an amazing team of ~20 marketers, a 3-year institutional marketing strategy which unifies our campus, the UCalgary “energize” brand and an institutional visual identity. In 2016, we saw amazing results of these efforts: 25% jump in likelihood to recommend UCalgary, refreshed ucalgary.ca, 50th anniversary celebrations: ucalgarycelebrates.ca, national marketing campaign launch.

 

To vote up to four times for Kim Lawrence: 1) vote using the form above. 2) copy, paste, and publicly post the following phrase from your respective social media account on Twitter, Facebook, and Google+ (one vote per person per each social media site – 3 social media votes total): I vote for Kim Lawrence at University of Calgary as the 8th Annual Int’l Brand Master #IBMVote_Lawrence Vote here: http://bit.ly/8thIBMVote

Paul Mylrea

Director of Communications at University of Cambridge


Paul Mylrea 2016 International Brand Master FinalistPaul’s ability to utilize the University of Cambridge’s extensive research materials and integrate them into marketing messaging is simply amazing. The University’s ideal candidates are those looking for the best education globally and intense academic rigor. By strategically alternating messages of campus life and university research, Paul manages to reach and influence that audience. This innovative, inbound marketing approach to educational marketing sets him apart from the competition.

 

To vote up to four times for Paul Mylrea: 1) vote using the form above. 2) copy, paste, and publicly post the following phrase from your respective social media account on Twitter, Facebook, and Google+ (one vote per person per each social media site – 3 social media votes total): I vote for Paul Mylrea at University of Cambridge as the 8th Annual Int’l Brand Master #IBMVote_Mylrea Vote here: http://bit.ly/8thIBMVote

Judges

A blue-ribbon panel of experienced marketers volunteered their precious time and expertise to review each nominee’s impressive body of work. Here are the judges that provided their thoughts and expertise this year (in alphabetical order).

Shelly Brenckman

7th Annual International Brand Master Award Winner and Marketing Coordinator, Texas A&M University Startup Aggieland


Shelly Brenckman 2016 International Brand Master JudgeShelly Brenckman is a cofounder and marketing coordinator for Startup Aggieland, a program of the Center for New Ventures and Entrepreneurship in Mays Business School at Texas A&M University. Shelly has been employed with CNVE since 2012 and has helped more than 60 startups to raise more than $30 million since Startup Aggieland officially opened in 2013. She also manages Startup Aggieland’s campus Dormcubator, called Startup Living Learning Community; and she manages CNVE’s 120-member Mentor Network for all of its’ various programs on campus. Shelly is Legacy Award recipient, the highest honor awarded to female graduates of the university through the Association of Former Students’ Women’s Former Student Network. She also is the namesake for CNVE’s Bulldog Brenckman Award, given annually to students exhibiting tenacity. She has earned ten IABC and ADDY awards for graphic design and content related to Texas A&M. Shelly is also responsible for raising significant funding in support of entrepreneurship programs and scholarships. She is currently a graduate student and still the only full-time employee at Startup Aggieland. 

Michelle D’Antoni

Manager, Global Communications, King Abdullah University of Science and Technology


Michelle D'Antoni 2016 International Brand Master JudgeMichelle leads the Global Communications Team at King Abdullah University of Science and Technology (KAUST). She is a seasoned writer, editor, and marketing professional with 20 years of experience in communications. In her role at KAUST, she manages and implements the global communication strategy for the university and oversees global media engagement and research news promotion.

Her team produces the university’s biannual research magazine, KAUST Discovery. The latest issue of this publication is currently shortlisted for the 2016 Asia-Pacific Excellence Awards in PR and communications. In 2015, the KAUST Supercomputer campaign she led was a finalist in the PR Daily’s Digital PR & Social Media Awards.

 Although born in Iran, Michelle is American-Vietnamese and has lived in Saudi Arabia for 20 years. She has worked at KAUST since October 2010.

Claudia Jackson

Executive Director, Strategic Communication and Government Relations, Del Mar College


Claudia Jackson 2016 International Brand Master JudgeClaudia Jackson is a member of the President’s Executive Team and directs the College Relations Office of Del Mar College. She is responsible for governmental relations and interfaces regularly with the College’s elected Board of Regents, Texas Legislative and U. S. Congressional officials. The College Relations Office handles marketing, publications, media and public relations, educational television and advertising for the community college of Corpus Christi. Del Mar College engages more than 25,000 students each year in academic, occupational, contract and continuing education programs.

She earned the Council for Advancement and Support of Education District IV Distinguished Achievement Award, the Corpus Christi YWCA Woman of the Year in Communications Award, and was named first runner-up for the title of “2011 International Brand Master” among higher education institutions. Under her leadership, the College Relations Office staff has gathered more than 100 branding, marketing and advertising awards from national, regional and local professional organizations.

Ms. Jackson holds an Associate in Arts degree from Tarrant County Junior College in Fort Worth, TX, a Bachelor of Journalism degree from the University of Texas at Austin, and a Master of Arts degree from Corpus Christi State University.

Laura Montgomery

Director of Academic Program Marketing, The New School


Laura Montgomery 2016 International Brand Master JudgeLaura Montgomery is Director of Academic Program Marketing at The New School in New York City, where she leads the strategic development and implementation of multi-channel marketing plans for academic degree programs across the university. Through her experience in senior marketing and communications positions at higher education institutions in the US and Europe and consulting projects for more than 45 universities and professional schools around the world, Laura has developed in-depth expertise in digital marketing, brand strategy, cross-border communications, and graduate student recruitment. She received a Bachelor’s degree from Vassar College and her Master’s from Graduate Center of the City University of New York.

Tracy Playle

CEO and Communications Strategist, Utterly Content Ltd and Pickle Jar Communications Ltd


Tracy Playle 2016 International Brand Master JudgeTracy is a communications and digital engagement advisor to the education and related sectors, with a particular specialism in content strategy for education marketing and communications.

Tracy previously worked in communications for the University of Warwick. Prior to founding her first consultancy in 2007, Tracy worked as Head of Research TV, a broadcast public relations service that raised the profile of university research on television channels around the world and online.

She has worked for and with over 140 education institutions in more than 20 countries. In 2014 she became the first European digital communications specialist to be awarded a CASE Crystal Apple Teaching Award for public speaking at education advancement conferences around the world. This award has been given to only 20 people in Europe in 20 years.

Travis Brock

Chair of 2015 International Brand Master Award Committee and Development and Social Media, Educational Marketing Group


Travis has more than 16 years of marketing, communications, and research experience in the education arena. He currently writes and edits our blog and eNewsletter, EMG’s Brand Bounce, as well as updates and manages EMG’s interactive social media presence. As EMG research assistant and then as manager of research, he developed and implemented marketing research and brand analyses for more than 20 colleges and universities throughout North America. Methodologies have included secondary research, online qualitative studies, web analyses, quantitative surveys, and focus groups. He graduated with honors from the University of New Mexico with a BBA in Marketing and an MBA in Policy and Planning, and has received numerous honors for his academic achievements. Travis has also worked in a leadership capacity in customer service, creative development, and research in a variety of sectors including merchandising, food service, and education.

Nominees

nomineesThe following nominees (listed in alphabetical order by last name) have exemplified exceptional achievement in education brand management. They have been recognized by peers and colleagues through their nomination for the 8th Annual International Brand Master Award. We congratulate all of the nominees for this well-deserved recognition, and for being a part of the International Brand Master Award competition. The judges will review supporting information supplied by the nominees. An announcement of the three finalists will be made on Monday March 20, 2017. Public voting of the three finalists will take place until Friday March 31, 2017, so be sure to check back and vote! The 8th Annual International Brand Master Award winner will be announced the week of April 11, 2017.

Mandy Alegnani/Jason Groves

Director of Marketing/Chief Marketing Officer at Abilene Christian University

We are nominating Mandy and Jason as co-nominees due to their fierce commitment to collaboration to help Abilene Christian University (ACU) create an inclusive brand that served all beneficiaries—traditional students, online students, alumni, faculty, staff, and donors. Mandy came from the nontraditional side, and Jason represented the traditional side of the institution. Through their collaboration, they developed a brand that reflected ACU’s commitment to being inclusively Christian.

Scott Christensen

Director, Marketing and Communication at Western Sydney University

Scott was crucial in the rebranding of the University of Western Sydney into Western Sydney University. The ‘Unlimited’ advertising campaign accompanying the name change made the transition a huge success. A new logo alongside a refreshed brand attitude and voice made the university more relevant to the incoming wave of students and an international audience.

Nicole Gesualdo

Senior Director of Strategy at Fordham University, Gabelli School of Business

Nicole led her Gabelli School of Business team through a strategic rebranding over the past few years, which finally launched in 2016. The process began with a merging of undergraduate and graduate business schools, led to many rounds of research, a new branding campaign, and launch. The campaign rolled out in NYC subways, NYC billboards, digital and online ads and SEM, and other unique outlets such as PR stunts and Spotify. The brand campaign can also be seen throughout the building.

Kyle Henley

Vice President of University Communications at University of Oregon

The ‘Throw Your O’ campaign for the University of Oregon has improved campus relations with current students while showcasing the school’s newly donated Phil and Penny Knight Campus for Accelerating Scientific Impact. Kyle’s support and continuation of the campaign allows prospective students to gain insight into the school and what it means to be a duck!

Will Kopp

Chief Communications Officer at Ohio Wesleyan University

Will Kopp has led several major initiatives that are transforming the brand awareness and perception of Ohio Wesleyan University. After two years of declining enrollment, he led the development and implementation of a bold brand message and design platform based on metaphor rather than slogan. At the same time, he led the full redesign and rebuilding of OWU’s website, built almost entirely by his 7-member department. Enrollment for the 2016 class rose 12%, and 2017 applications are up further.

Kim Lawrence

Associate Vice President, Marketing at University of Calgary

Kim has built our marketing function and our brand from scratch. She started as our 1st AVP of Marketing in 2012 and has built an amazing team of ~20 marketers, a 3-year institutional marketing strategy which unifies our campus, the UCalgary “energize” brand and an institutional visual identity. In 2016, we saw amazing results of these efforts: 25% jump in likelihood to recommend UCalgary, refreshed ucalgary.ca, 50th anniv celebrations: ucalgarycelebrates.ca, national marketing campaign launch.

Paul Mylrea

Director of Communications at University of Cambridge

Paul’s ability to utilize the University of Cambridge’s extensive research materials and integrate them into marketing messaging is simply amazing. The University’s ideal candidates are those looking for the best education globally and intense academic rigor. By strategically alternating messages of campus life and university research, Paul manages to reach and influence that audience. This innovative, inbound marketing approach to educational marketing sets him apart from the competition.

Jeff Nesmith

Digital Marketing Producer at Saigon South International School

Jeff leads the production of videos, social media, and website design at SSIS. His dynamic approach to the SSIS brand has taken the school’s visibility to the next level. SSIS is constantly innovating—from the facilities to the curriculum—and Jeff curates the SSIS brand to keep up with that pace. He keeps the SSIS story alive, and potential students, parents, and teachers are always curious to see what’s next at SSIS because of his work.

Sara Quist

Senior Director, Lifecycle Marketing and Communications at Babson College

Sara was integral in the planning and execution of the Entrepreneurship of All Kinds campaign for Babson University. Her desire to showcase a well-developed narrative along with stunning creative and engaging copy made this campaign an incredible success. Sara’s ability to integrate the campaign across their digital, social, and traditional marketing channels made this an outstanding educational ad campaign.

Heather Swain

Vice President for Communications and Brand Strategy at Michigan State University

Heather Swain has been with MSU since 2006, as Assistant VP of University Relations. In 2012, her job title changed to the VP for Comm and Brand Strategy. The campaign “Spartans Will” began in 2010 and is still active today. The content on this page (http://msutoday.msu.edu/spartanswill/) is powered through a social curation site. Utilizing this function they are disseminating videos through social channels and effectively spreading their brand message.