Colorado Community College System
The Colorado Community College System, with 13 institutions and 35 campuses, is the largest educational system in the state, serving 163,000 students each year.
Our integrated brand marketing campaign has encompassed public/media relations; website and a campaign microsite development; series of high-def videos; statewide print, outdoor, online, and transit advertising; design, content, and list compilation for direct email general and VIP newsletters; and building a coordinated online and social media presence and community.
To develop consistent key messaging across the System, we conducted audience, stakeholder, and marketplace research and analysis that resulted in a System-wide brand platform and strategy. We also created a cross-platform integrated marketing plan and implemented marketing tactics ranging from web tactics to media relations; social media posts to direct marketing newsletters; advertising to executive/ influencer communications.
The results have been exceptional, with cross-campus collaboration, rising enrollments, increased community funding and business partnerships, and creation of a robust coordinated online community involving students, business partners, university partners, and the public.
Samples of Work
What They Said
Thank you so much for bringing CCCS marketing communications into the 21st-century and making us shine and visible like never before!