Old Dominion University
Our partnership has helped Old Dominion University (ODU) reposition itself from a regional commuter campus to a national residential research university with 24,000 students and an emerging reputation for cutting-edge research and economic impact.
During our six-year partnership, we have created targeted campaigns for undergraduates, graduate students, business leaders, donors, research funders, and the public. Our work has included annual market planning and analysis through which we manage ODU’s advertising and integrate cross-platform tactics with staff in admissions, advancement, web, and academic departments. We employ traditional media – TV spots, radio, print, mall, transit, and outdoor platforms – as well as online including SEO and SEM, Facebook, remarketing, YouTube, online college guides, and coordinated social media.
We have developed award-winning TV spots, high-def videos, print and digital ads, and collateral materials. The campaigns have achieved exceptional ROI, with annual growth in enrollment, student performance, and private giving. ODU has also grown public awareness of its transformation from a limited-impact commuter campus to a nationally respected university with $100 million in research, Div-I football, mixed-use retail/housing complex, and tech-transfer capabilities.
Samples of Work
What They Said
We have successfully repositioned the institution from a regional commuter campus to a nationally respected research university that attracts more high-performing applicants, business partners, research dollars, and private funding than ever before.
A peer called me about our marketing/branding initiative, asking if we were pleased with EMG’s work. Truthfully, I thought long and hard at first, because I just don’t want to share you. But my 2 year old says it’s the right thing to do.
You guys are super easy to work with!…Thanks!
Thank you again for all your work on our campaigns. We’ve been getting some positive feedback and are witnessing a growing sense of pride in our colleagues, alums and community members, which is so great to see!