Phoenix Country Day School
Phoenix Country Day School is the premier, private, non-denominational college preparatory school in the Southwest, with exceptional parental satisfaction levels and extraordinary student outcomes. PCDS graduates have an unequalled record of acceptance into the most prestigious institutions of higher education throughout the world.
However, PCDS’ historical market leadership position is being challenged by the increasing number of competitors in both private and charter school arenas, as well as by the impact of the economic downturn on private education in general. EMG’s in-depth market analysis identifies marketing and positioning opportunities to re-invigorate PCDS’ long-held leadership position by sharpening the focus on competitive advantages and its compelling market differentiators. It provides PCDS with internal structures to build powerful brand advocacy and a roadmap for greater efficiency, impact, and tactical effectiveness in targeting and influencing its primary audiences.