Shenandoah University is private, nationally recognized, applied liberal arts university of 5,000 students that invites students to join a close-knit community rich in creative energy. SU attracts independent, curious, and academically prepared students who seek a rigorous education and exceptional professional training.
Shenandoah’s brand campaign helped the university achieve the highest enrollment numbers in its 136-year history for the 2011-12 year, a 21.7% increase in undergraduate students. The campaign was also instrumental in achieving SU’s highest non-campaign giving year ever in 2011. To top it off, SU rose an unprecedented five places to #27 in the “Best Regional Universities – South,” in U.S. News rankings for 2012. Taken together, these achievements signal remarkable ROI for the marketing campaign. Among additional outstanding results, the logo and logo roll-out plan were honored with the 2012 Grand Gold Medal by CASE III, and the institution has, for the first time, broadly supported and advanced a clear, compelling graphic identity and a consistent messaging platform across its entire family of related brands.