University of Mary Washington
The University of Mary Washington, with 3,500 students, aspires to be known as one of the top public liberal arts and sciences universities in the nation, recognized for outstanding academics and an inclusive community of high integrity.
During our three years of partnership, we have provided marketplace analyses, survey and focus group research, positioning, planning, and creative design and production services across a number of platforms. The brand campaign includes traditional advertising (outdoor, print, malls, airport, bus wraps, etc.), public and media relations, and a comprehensive and coordinated online marketing using Spotify, online college guides, Facebook, Google, Bing, and Yahoo, and coordinated social media promotions.
We provide annual integrated marketing planning, strategy development, creative design and production, and advertising services, while weekly consultations offer guidance and counsel on marketing efforts and tactics. The campaign, which has won widespread buy-in and support across the institution, has generated a 45% year-to-year increase in inquiries and an 8.5% increase in market share during the strong market downturn over the past several years.
Samples of Work
What They Said
I recommend EMG without reservation to any institution looking to create a powerful, consensus-based brand identity and a marketing program that improves internal effectiveness while building external brand awareness and image.