services_research

Research

Where are you now?

We custom-design research that generates actionable data to understand perceptions, predict audience behaviors, guide positioning, pinpoint resonant messaging and tactics, and measure ROI.

  • Surveys: awareness & quality perceptions
  • Focus groups/interviews: probe attitudes & beliefs
  • Brand audit: staff & resources, tactics, materials
  • Competitive analysis: positioning, tactics
  • Website analysis: content, nav, interactivity

services_positioning

Position

Where do you want to be?

During positioning and planning, we guide clients in creation of a brand platform that identifies a unique leadership position in the marketplace and defines an enduring brand promise and powerful key messaging.

We also develop a brand architecture that results in a consistent family of brands. And we create integrated marketing plans to implement and manage campaign strategies and tactics.

services_creative

Create

What will you look like?

We’re known for our memorable creative campaigns that grab attention, resonate, motivate, and create “buzz.” From photography to typography, websites to landing pages, taglines to headlines, we pour extraordinary skill and expertise into every detail and each nuance, making sure the creative and the content are on-strategy and deliver a distinctive brand personality that differentiates. And get big results.

services_implementation

Implement

How will you get there?

Experience is the secret for innovative integrated tactics that create audience impact. Whether you’re targeting donors, alumni, prospects, working adults, influencers, or the public, our marketing teams have extensive know-how:

  • Social media marketing
  • Website communications
  • Media production
  • Advertising
  • One-to-one
  • Public relations

 

We’re proud to be: