I hope conversations about staffing needs in marketing come up a lot during the conference! Staffing has always been a hot topic, but the exploding demands of new media make it a critical conversation now.
And I don’t think we in higher ed marketing have made a convincing case to leadership about the need for ongoing increases in investment.
I see rapidly growing need in:
- Website editorial content
- Video production
- Website programming (on the marketing side rather than IT)
- New media research and tactics
The big question is: Are institutions increasing their overall marketing budgets to address these issues? Or are brand managers re-assigning staff, creating internal partnerships with other units, and shifting existing resources to cover new needs? Other solutions?
How are you coping with changing needs? Is it working for you? Please join this pre-conference discussion with your thoughts!