The world of education marketing is changing daily. We will inspire you with what’s new on the horizon.

CASE VI

Stephen Biernacki

What an awesome time Ineke and I had at the CASE VI Conference this year. I won’t lie, I wish I could have spent the entire weekend, all of Monday, and all of Tuesday attending sessions, conversing, and exploring downtown St. Louis, but there is work to be done on the home front! Ineke and I believe our presentation 5 Steps to Turning Facebook (and Other Social Networks) into Amazing Marketing Tools (see the embedded slideshare below) was well received (the session evaluation will tell the tale!). We also had some enlightening conversations with folks both related and unrelated to our presentation. So for those individuals who made the choice to sit in on our presentation or spend time talking with us at some point during the conference, we extend a special thank you your way. As I tweeted shortly after our presentation, we hope you walked away from our session feeling there’s plenty of opportunity for higher ed to be exceptional when it comes to social media! Note: after slide 6, there is a video that was in the presentation, it does take a couple minutes to load fully (to bypass the video, simply continue to slide 7).

Some Excellent Presentations
I sat in on two presentations while there. The first was Social Media 101 by Keith Politte of the University of Missouri’s Reynolds Journalism Institute. He did a great job showing some very relevant (and funny) video examples. He showed an excerpt from Clay Shirky’s semi-legendary TED talk on Institutions vs. Collaboration, and entered the charitable, yet crazy world of Ben Stiller and the STILLERSTRONG campaign. I had never seen this one before: awesome. He touched on an interesting idea of making the information the target rather than the audience. In the digital world, it kind of makes sense, doesn’t it? People will help you get the word out if your content is good and you do the best that you can to make it interesting. I can’t recall the exact building that was under construction on campus, but Keith gave a great example of finding some excellent photography (with elaborate descriptions even) on Flickr that the University had nothing to do with. Someone was documenting and explaining the transformation of this building, so of course the University would take advantage of this . This is just another example of why it’s important to keep tabs on what’s being said about your institution online, both good and bad. If Keith’s presentation is online, please let me know and I’ll link to it here.

The other presentation I was able to attend was by Andrew Careaga called Tweets, Tubes & Feeds: Hitting the Moving Target of Social Media. We started off with a little digital quotient quiz and it turns out nobody in the room was a Wikipedia editor, so we had a tie. Also turns out that Courtney Tompkins from Des Moines University is still rockin’ a MySpace page so she ended up winning the tiebreaker (hope she doesn’t mind me saying this!). His presentation encompassed subjects such as digital natives versus immigrants, the differences between creators, critics, collectors, and joiners, a 4-step approach to planning, and many specific examples you can view at the tail end of his presentation. There was a nice energy to the crowd in his session as well.

Location, Location, Location
One final bit of news I want to mention that had me incredibly excited on Tuesday afternoon  because Ineke and I had earlier touched on it during our presentation (I kind of wish the news had come out before our presentation). It was the news of the partnership between Harvard and Foursquare. It’s becoming quite clear that location will be huge from here on out and it’s great to see institution’s getting in on it. In this regard there’s such an opportunity for creativity! (it gets me excited…) But overall, it’s one of the many ways to take advantage of the new tech and social opportunities for higher ed that are sitting there, available for the taking. It’s time to Pownce! (R.I.P.)

2 Replies to “CASE VI”

  1. Rats! Courtney, I was going to friend you on MySpace! (Yes, I still have an account but I can’t access it because I don’t remember the password and am too lazy to contact MySpace for it. I’ll leave it online for posterity.)

    Nice post, Steve, and nice job by you and Ineke with the presentation.

Leave a Reply

Your email address will not be published. Required fields are marked *