The world of education marketing is changing daily. We will inspire you with what’s new on the horizon.

Trendsetters Going Back to the Future

Ineke Caycedo
VP, Brand Development

Change is coming on us like a freight train. Increasingly, marketers need to delve into strategies that transcend communications yet are critical to keeping institutions competitive. Are you helping your organization:

  • Carve out a niche leadership position based on compelling “distinctives”?
  • Use data to identify opportunities to grow market share?
  • Use new communications platforms to engage audiences?
  • Build and promote diverse revenue streams?
  • Quantify customer service benchmarks and outcomes?
  • Create targeted online and blended academic programs?
  • Maximize financial aid to achieve economic stability?
  • Guide organizational change to increase operational efficiency?

Some of these are conventional marketing skills (#1-3 above). But others (#4-8, above) are management talents that may be new territory. Innovative marketers are problem-solvers who tackle all four “P’s” of traditional marketing: Product, Price, Place, & Promotion. Read more about how the trendsetters are going back to the future to forge a groundbreaking style of marketing.

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