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Creativity Thrown for a Loop

Travis Brock
Director of Business Development

I am always a big fan when it comes to finding the latest in creative marketing and advertising trends. I have blogged on it several times (see Creative is as Creative Does and The Possibilities of Creativity). I think seeing awesome examples of creativity helps to inspire others. It helps to illustrate what is possible and that once-existing barriers can be broken. It also helps to open doors for more creativity. Especially for those in higher ed marketing who have recently been pushing the the limits a bit in creative and out-of-the-box marketing.

Here are some of the latest and greatest in creative outdoor, TV, and print ads.

Touch the Rainbow
Skittles came out with several interactive TV ads, yes I said interactive. Skittles has been known for some slightly bizarre yet creative ads lately. This one does not disappoint. And be sure to follow the directions provided in the ad.

Hot Wheels
Here is the loop, I was talking about in the blog’s title. In a short tangent, I think I had several dreams of driving a car through a loop on the highway when I was a kid. It freaked me out a bit. Now Hot Wheels has made this come true, sort of. In Bogota, Columbia, Hot Wheels posted an advertisement on the highway itself which creates the illusion there is a large loop in the highway. Check out this TIME article.

Ads Worth Sharing
TED also recently released the winners of its “Ads Worth Spreading” contest of 2010. In a recent blog about the subject, Chris Anderson, curator of TED said this about “Ads Worth Spreading”…

“We’re seeking to reverse the trend of ads being aggressively forced on users. We want to nurture ads so good you choose to watch – and share. On, ads run after our talks, not before. As well as avoiding the annoyance of interruption, this positioning means they can run longer than the TV-standard 30-seconds. And that’s the key — in 2-3 minutes, there’s more time to tell a story, share an idea, make an authentic human connection. These winning ads, many of them long-form, powerfully demonstrate these strengths. We think they represent an exciting new way for companies to engage with the world in the internet age.”

TED’s contest had over 1,000 entries. They came up with 10 winners and many more honorable mentions. One of them you will recognize as Chrysler’s recent “Born of Fire” or Detroit ad for the last Superbowl. Here is a brief 4 minute overview of the 10 winners.

Of the 10 winners, I have a couple favorites. The first, is for Intel’s new Core i5 processor. A action, chase scene that takes the viewer through most of the possible applications of the new processor. Innovative, high energy, funny, and smart.

The second ad is for The Girl Effect: The Clock is Ticking:. It tells a compelling story of the lives of girls who live in poverty and how one 12-year old can be the solution. It is a creative way of telling a humbling story.

My last favorite is the Target: Kaleidoscopic Fashion Spectacular. A fashion show put on by the trendy international retailer. It is a very creative experience it developed to promote its products.

While I would like to share them all because they are all very cool in there own way, but I shouldn’t. It would make this blog really long. So here is the link to see all of the “Ads Worth Sharing“.

Welt Kompakt
These print ads use Facebook nominclature for a creative series to advertise this German newspaper’s abbreviated version of the daily newspaper. Here are a couple of them.

That was just some of the creative ads making their way around the world. Do you have any to share? What are your thoughts on the ads shared? Now with all this inspiration, go make something creative.

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