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Tracking Social Media Conversations

Travis Brock
Director of Business Development

We received a question from Ruth Paulsen, Marketing Manager at The International Hotel School in South Africa. I am opening this question to all of our readers. So if you have a response to her question, please leave it in the comments section at the bottom of this blog post.

Here is Ms. Paulsen’s question: “Do you have, or do you know of, a tool for tracking the individuals on your Facebook page? I need to see which of the individuals we have had conversations with on the Facebook page, have become actual students.  Short of going through each one manually, I don’t know of another way of doing it.  Is there a tool that you know of that does this?”

We have found two tools that would be helpful:

  • Engagio: the company dubs itself the “social conversations network.” It is a free service that can track conversations and helps focus social media time and energy. Not only does it track conversations on Facebook, it also tracks conversations on LinkedIn, Twitter, Google+, Disqus, WordPress, and others. Here is a blog post that goes in to a bit more depth.
  • Silentale: is a paid service that has a whole host of social media data and connection services. One solution they mention on their site “Customer 360” mentions that due “to the wealth of information available throughout your social media assets, such as Facebook Page and Twitter followers, Silentale proposes to build a comprehensive view of each person with their various social profiles, Klout score, current interests as well as their contributions made across your different properties.”

If you have some additional ideas that can help Ms. Paulsen with her issue, please feel free to leave a comment below. This blog and its comments will also be featured in our monthly enewsletter in July 2012, so let everyone know what your favorite tool for tracking social media conversations. Thank you!

Thank you Ms. Paulsen for your question. And if any of our readers have additional questions you would like the higher ed marketing community to chime in on, please send them to Travis Brock at

9 Replies to “Tracking Social Media Conversations”

  1. If you’re interested in tracking students from the accepted to enrollment phase, I believe the Schools App from Inigral can tell you that information. I haven’t used it first hand, though.

  2. Thanks Travis for posting this question.
    Thanks Emily – sadly the Schools App is not available in South Africa yet, but I am hoping there will be a call for it from the Universities here in the future so that it can be.

  3. Presently, tracking, such as it is, is done in my tiny little head. However, my responsibility is for the university’s main SocMed pages. When folks posts questions or concerns on the page, my job is frequently to either get someone from an appropriate division/department to answer, post an answer myself, or direct the poster to the best source for an answer.

    Soon, we will deploy the Inigral Schools App and I will have broad responsibility for its oversight. I’m both looking forward to and dreading that.

  4. why don’t you focus on just doing a good job instructing students and leave our personal information alone. The fact that you have the desire, let alone the legal ability to track peoples conversations says a whole lot about the state of education in the world today.

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