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An Extraordinary Brand Discussion

Travis Brock
Director of Business Development

I recently led a wonderful discussion with two previous International Brand Masters, Emma Leech and Andrew Careaga on Higher Ed Live. We talked about the meaning of branding, challenges faced, tactics used and results measured. Some great insights flowed during the hour. Be sure to watch the entire hour chat for a glimpse into the minds of these education branding experts.

Here are more details on the past two winners:

The video below was originally posted by Higher Ed Live on their blog on March 12, 2013.

Note there is an echo during the first minute and 15 seconds, but it does go away.

I look forward to the next Higher Ed Live discussion on Thursday April 11, 2013 with the most recent 2012 International Brand Master winner, Jason Cook from Texas A&M University.

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