I recently led a wonderful discussion with two previous International Brand Masters, Emma Leech and Andrew Careaga on Higher Ed Live. We talked about the meaning of branding, challenges faced, tactics used and results measured. Some great insights flowed during the hour. Be sure to watch the entire hour chat for a glimpse into the minds of these education branding experts.
Here are more details on the past two winners:
- 2011 recipient Emma Leech, Director of Marketing and Communications at University of Nottingham in the United Kingdom. Follow her on Twitter.
- 2009 recipient Andrew Careaga, Director of Communications at Missouri University of Science and Technology in the United States. Follow him on Twitter.
The video below was originally posted by Higher Ed Live on their blog on March 12, 2013.
Note there is an echo during the first minute and 15 seconds, but it does go away.
I look forward to the next Higher Ed Live discussion on Thursday April 11, 2013 with the most recent 2012 International Brand Master winner, Jason Cook from Texas A&M University.