Be sure to clear your calendars this morning. At a special time of 11:00 AM Eastern Standard Time on Thursday March 7, 2013 two past International Brand Masters will come together from across the globe to talk education branding on Higher Ed Live, a weekly live webcast about issues in higher education.
This special episode will feature an impressive amount of branding knowledge, know-how and insights from:
- 2011 recipient Emma Leech, Director of Marketing and Communications at University of Nottingham in the United Kingdom. Her work has a leading track record in the United Kingdom Higher Education sector and demonstrates international impact with tangible ROI. All of which is linked to rebranding achieved within 18 months. Her work has won multiple awards across all strands. She has delivered fully integrated on and offline campaign work created from scratch spanning the UK, China, and Malaysia. Follower her on Twitter.
- 2009 recipient Andrew Careaga, Director of Communications at Missouri University of Science and Technology in the United States. His work demonstrates outstanding leadership skills, an extraordinary ability to address the challenges of re-naming and re-branding an institution, and an exceptional understanding of new-media marketing and public relations in higher education. Follower him on Twitter.
I (Travis) will be there to guest host.
We hope you’ll tune in and get in on the discussion on the #higheredlive back-channel.
What: Higher Ed Live Roundtable Discussion with past Brand Masters
When: 11 a.m. EST Thursday, March 7