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An Interview with the 2012 International Brand Master

Travis Brock
Director of Business Development

Higher Ed Live is the place to be this Thursday evening. At 7:00 PM Eastern Time on April 11, 2013, I will be interviewing Jason Cook, the 2012 International Brand Master, to talk education branding and how he has created a highly successful educational brand.

Come for the insights into the prestigious Texas A&M University brand and help me pick the brain of their Vice President for Marketing and Communications, Jason Cook. He has managed to reinvent and reinvigorate the Texas A&M brand, while staying consistent and paying homage to the traditions that make the university such a unique institution. Perhaps the most telling demonstration of Jason’s talent is his work unifying both Texas A&M’s academics and athletics brands, an effort that has presented a united front during a time when the university has had more national exposure than ever before. Follow Mr. Cook on Twitter.

I (Travis) will be there to guest host.

We hope you’ll tune in and get in on the discussion on the #higheredlive back-channel.

What: An Interview with the 2012 International Brand Master

When: 7 p.m. Eastern Time Thursday, April 11, 2013

Where: Watch live at and Twitter back-channel #higheredlive.

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