Seth Odell, Director of Interactive Marketing at Southern New Hampshire University (SNHU), was named the 2013 International Brand Master today. This international award, in its fifth year, is presented annually to an exemplary educational brand manager by Educational Marketing Group, Inc. (EMG) of Colorado.
Before I go on, take a moment and send a note of congratulations to Mr. Odell on this outstanding achievement in the comments section below. We will be sure to alert him of your messages.
Mr. Odell took the top honor for his ability to transform a relatively unknown brand previously focused on affordability and flexibility and struggling with enrollment and finances, into a nationally recognized, fast-growing brand that stands for student support, service and intimacy.
Mr. Odell’s key to success was taking an integrated marketing approach and utilizing internal and external campaigns to ensure message clarity. The national TV campaign, “See Yourself Succeed,” revamped and put a fresh twist on humanizing content and student achievement pronouncements that are often considered stale and overused in higher education marketing.
“When Seth Odell joined us we were a relatively unknown regional university struggling to grow our enrollments. Today we are a national brand and the third largest non-profit provider of online degrees in the country,” said Paul LeBlanc, President of SNHU.
The University went from 2,000 online students to roughly 40,000, while the main campus enrollment rose from 2,000 traditional students to 3,000. President Obama named SNHU as a model program in his College Affordability Tour in 2013, and Fast Company listed it number 12 in 2012’s Most Innovative Companies – the only institution of higher education to make that list.
Mr. Odell was up against an initial field of 13 nominees, eight of whom hailed from the U.S., four from Canada, and one from Australia. He won top honors over two strong finalists: Jennifer Chesney, Associate Vice President of University Digital Strategy, University of Alberta, Canada; and Rachel Reuben, Associate Vice President of Marketing Communications, Ithaca College, New York.
“We are delighted to name a professional of Seth’s caliber as the 2013 International Brand Master,” said Bob Brock, president of Educational Marketing Group of Parker, Colo., sponsor of the competition. “His impact on SNHU has been phenomenal, and marketers everywhere are learning a lot from his success.”
For more information on the 2013 International Brand Master, Mr. Odell, the judges and the nominees, see: https://emgonline.com/brandmaster/past-awards/2009-master/.
Again, please take a moment and send your note(s) of congratulations to Mr. Odell on this amazing achievement in the comments section below. We will alert him of your messages.