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Image courtesy of Dr. David Peck

Azusa Pacific University Vice President Named 2014 International Brand Master

Travis Brock
Director of Business Development

Dr. David Peck, vice president of university relations at Azusa Pacific University (APU), was named the 2014 International Brand Master today. This international award, now in its sixth year, is presented annually to an exemplary educational brand manager by Educational Marketing Group, Inc. (EMG). Dr. Peck took the top honor for his ability to research, analyze, focus, and train the campus community in the brand promise, “Cultivating Difference Makers.”

Dr. Peck challenged his marketing and communications team to focus on how the stakeholders will live the brand. Their research findings and outcomes were presented to the campus community in 15-45 minute workshops. In conjunction with the presentations, over 600 field guides were distributed to campus staff, faculty and administrators in order to bring everyone on board. Dr. Peck’s key to success was taking an integrated marketing approach and utilizing internal and external presentations and communications to ensure the focus of the brand message.

“Absolutely loved the “brick book” [brand field guide] and level of engagement in roll out,” noted Ann Oleson, CEO and co-founder of Converge Consulting as well as one of five blue-ribbon volunteer of judges. Fellow judge and co-founder of the Daymond John Academy, Mike Huska said, “Really liked the brand message. Being more of a “lifestyle” message built through actions rather than marketing alone, means the core brand is strong and people are buying in to it.”

“I’ve witnessed APU experience exponential growth as a result of excellence in marketing,” said Irene Neller, vice president of communications, marketing and admissions at Fuller Theological Seminary. “Their student enrollment went from about 4,000 to over 12,000 under David’s leadership. They are now one of the largest and most successful Christian universities in the world. Their marketing presence is everywhere–billboards, print, online, digital–and is consistent, coherent and familial.”

Dr. Peck competed against two other strong finalists to win top honors in the International Brand Master competition. Aaron Blau, assistant director and new media manager, University of Iowa, Iowa City, Iowa, and Ailie Ferrari, director marketing communications, University of Glasgow, Glasgow, United Kingdom, were runners up. Dr. Peck competed with an initial field of eight exceptional nominees, six of whom hailed from the United States, one from United Kingdom, and one from Portugal.

“We are excited to recognize Dr. Peck, a professional with venerable marketing skills, as the 2014 International Brand Master.” said Bob Brock, president of Educational Marketing Group of Parker, Colo., and the sponsor of the competition.

Colleagues in education branding will be able to hear from Dr. Peck, as EMG will honor his success with a series interviews during the coming months.

For more information on the 2014 International Brand Master, Dr. Peck, and APU, see:  https://emgonline.com/brandmaster/past-awards/2014-master/.  Be sure to post a note of congratulations in the comments below for Dr. Peck.

3 Replies to “Azusa Pacific University Vice President Named 2014 International Brand Master”

  1. Nicely done, Dr. Peck and the entire Azusa Pacific University marketing communications team! Outstanding marketing work. Few understand the critical importance of living the brand as your team obviously does. We are delighted to welcome you to the ranks of the International Brand Masters!

  2. Congratulations to Dr. Peck and the Azusa Pacific University team! Your marketing has created a strong connection between your audience and your brand, and the results are clear about how impactful that connection is. Keep up the great work!

  3. Congratulations Dr. Peck, on winning the 2014 International Brand Master Competition. I would like to say that I am in agreement with judge Mike Huska’s comment about, “liking the brand message” and “it being more of a lifestyle message, built more through actions rather than marketing alone”. The finalists you competed with were each well picked, as they also brought their visions into materialization! With aggressive and successful marketing campaigns aimed at students in the state of Iowa, and the marketing of students’ own dreams at the University of Glasgow to their community and abroad, it must bring you joy, to know that through your vision, dedication and hard-work in re-shaping APU’s brand was a success. Taking student enrollment from 4,000 students and tripling that number to 12,000, and making your university one of the most successful and largest Christian universities must be fruit that a good tree bears. The “Teaching With Excellence” video on YouTube gave me a sense that APU has a vision, not only for itself, but also for the students of APU. Transmitting your vision for APU through your staff and institution was clear, and the community shares your vision as well. Congratulations again Dr. Peck.

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