Dr. David Peck, vice president of university relations at Azusa Pacific University (APU), was named the 2014 International Brand Master today. This international award, now in its sixth year, is presented annually to an exemplary educational brand manager by Educational Marketing Group, Inc. (EMG). Dr. Peck took the top honor for his ability to research, analyze, focus, and train the campus community in the brand promise, “Cultivating Difference Makers.”
Dr. Peck challenged his marketing and communications team to focus on how the stakeholders will live the brand. Their research findings and outcomes were presented to the campus community in 15-45 minute workshops. In conjunction with the presentations, over 600 field guides were distributed to campus staff, faculty and administrators in order to bring everyone on board. Dr. Peck’s key to success was taking an integrated marketing approach and utilizing internal and external presentations and communications to ensure the focus of the brand message.
“Absolutely loved the “brick book” [brand field guide] and level of engagement in roll out,” noted Ann Oleson, CEO and co-founder of Converge Consulting as well as one of five blue-ribbon volunteer of judges. Fellow judge and co-founder of the Daymond John Academy, Mike Huska said, “Really liked the brand message. Being more of a “lifestyle” message built through actions rather than marketing alone, means the core brand is strong and people are buying in to it.”
“I’ve witnessed APU experience exponential growth as a result of excellence in marketing,” said Irene Neller, vice president of communications, marketing and admissions at Fuller Theological Seminary. “Their student enrollment went from about 4,000 to over 12,000 under David’s leadership. They are now one of the largest and most successful Christian universities in the world. Their marketing presence is everywhere–billboards, print, online, digital–and is consistent, coherent and familial.”
Dr. Peck competed against two other strong finalists to win top honors in the International Brand Master competition. Aaron Blau, assistant director and new media manager, University of Iowa, Iowa City, Iowa, and Ailie Ferrari, director marketing communications, University of Glasgow, Glasgow, United Kingdom, were runners up. Dr. Peck competed with an initial field of eight exceptional nominees, six of whom hailed from the United States, one from United Kingdom, and one from Portugal.
“We are excited to recognize Dr. Peck, a professional with venerable marketing skills, as the 2014 International Brand Master.” said Bob Brock, president of Educational Marketing Group of Parker, Colo., and the sponsor of the competition.
Colleagues in education branding will be able to hear from Dr. Peck, as EMG will honor his success with a series interviews during the coming months.
For more information on the 2014 International Brand Master, Dr. Peck, and APU, see: https://emgonline.com/brandmaster/past-awards/2014-master/. Be sure to post a note of congratulations in the comments below for Dr. Peck.