Kim Lawrence, Associate Vice-President of Marketing at the University of Calgary, transformed an institution with little existing marketing history into a highly competitive brand, winning the ultimate international brand-marketing competition.
Parker, Colo. – Educational Marketing Group, Inc. announced today that Kim Lawrence of the University of Calgary has been selected as the Eighth Annual International Brand Master – and the first-ever from Canada. The International Brand Master (IBM) award is the culmination of a rigorous seven-month competition for top honors among educational marketing professionals. The prestigious honor is presented annually for exemplary brand-marketing efforts that have achieved outstanding results or recognition on behalf of an educational organization.
Lawrence is Associate Vice-President, Marketing at the University of Calgary, one of Canada’s premier public research universities and one of the top 200 institutions worldwide, with more than 250 academic programs and enrollment of approximately 24,000 undergraduates and 6,000 graduate students.
Lawrence is the architect of the university’s first-ever multi-year, multi-channel marketing strategy, geared at enhancing the institution’s brand and reputation. Now in her position for 5 years, she has led the development of UCalgary’s comprehensive visual identity system and forward-looking brand platform, built award-winning digital experience and creative solutions teams, and championed a sophisticated national marketing campaign that is effectively engaging multiple target audiences in the university’s research advancements. Results to date include a 23% jump in likelihood to recommend UCalgary between 2013 and 2016.
Lawrence and her team have made major strides in unifying marketing efforts across campus, anchoring faculty and unit plans with an overarching institutional direction and bringing dozens of members together through a monthly Marketing Council.
“Wow! This is incredible international recognition for our mighty team of marketers at the University of Calgary,” said Lawrence. “I am so proud of what we have been able to do together in a short period of time and am very grateful for the support we have had in doing it. Being selected from the company of such high-calibre marketing professionals from around the world is truly humbling.”
According to competition judges, Lawrence demonstrated “extraordinary brand leadership and the uncanny ability to differentiate through engaging stories and innovative tactics to achieve outstanding results,” said IBM coordinator Travis Brock.
“In a landscape where it is often difficult to distinguish one university from another, we are building a presence that is distinctly ours,” said Diane Kenyon, Vice President of University Relations at UCalgary. “Under Kim’s leadership, our marketing team is making a tremendous contribution to propelling the university to a position as one of the most preferred Canadian post-secondary brands.”
Lawrence competed in a field of top marketing candidates from around the world including the U.S., Canada, Australia, England, and Vietnam. The IBM winner was chosen by a combination of a blue ribbon panel of six experienced education-marketing professional judges, and voting by professionals and brand stakeholders throughout the world.
She was selected over two other exceptional finalists: Will Kopp, Chief Communications Officer at Ohio Wesleyan University (Delaware, Ohio) and Paul Mylrea, Director of Communications at the University of Cambridge (Cambridge, England).
“It is gratifying to honor a professional of such outstanding ability. Her incredible leadership and breadth of marketing expertise made her stand out among the competition,” said Bob Brock, President of Educational Marketing Group of Parker, Colo., sponsor of the annual competition.
For more information on the 2016 International Brand Master, Ms. Lawrence and UCalgary, see https://emgonline.com/brandmaster/past-awards/2016-master/.
Be sure to post a note of congratulations in the comments below for Ms. Lawrence.