Know an Outstanding Marketer?
The Making of Brand Master
The International Brand Master Award is bestowed annually to an exemplary marketing and branding professional in education who has demonstrated extraordinary brand leadership and marketing strategy, innovative tactics, and outstanding results.
Marketers at education institutions around the world are eligible for the award and can be nominated by colleagues or they can nominate themselves.
A top-notch international panel of judges comprised of prior awardees, several experienced volunteers from the profession, and EMG senior consultants carefully review the credentials and achievements of each nominee. This panel selects up to three finalists based on their credentials and achievements.
Marketing practitioners from around the world then have the opportunity to vote for the candidate of choice from among the finalists. The scores of the select panel of judges and the public votes are combined to determine the winner.
People are saying
“It is a great honor to get the same award as one of my heroes — Jason Cook.”
Shelly Brenckman, Marketing Coordinator, Texas A&M University Startup Aggieland, & 7th Annual International Brand Master Winner
How the Brand Master is Scored
The International Brand Master is chosen in an unbiased and objective manner. The scoring process is broken into the following steps:
Step 1: Collect the nominations. Note: that all nominators will remain anonymous to the nominees. We leave it to the nominators discretion to identify themselves to the nominee.
Step 2: Ask nominees to provide information that illustrates their management and leadership experience, brand, strategy, tactics, and results.
Step 3: Six volunteer judges from the marketing profession review the submitted materials. Each judge signs a non-disclosure form as well as completes a score sheet, reviewing nominee materials for leadership and brand management, strategy and tactics, professional commitment, and results. Each judges score sheet is worth 50 points. The judging section is worth 300 total possible points.
Step 4: Three finalists are announced for public voting by education marketing colleagues and stakeholders around the world. Individuals can vote up to four times, either by email, Twitter, Facebook, and/or Google+. See this year’s voting page for more specifics on voting. The voting score is determined by the finalists’ percentage of total votes. (For example: Finalist A receives 200 votes. There were 880 total votes. Thus, 200/880=23%. Finalist A’s score is therefore 23).
Step 5: Add the scores from Step 3 and Step 4 and you get a final score. The highest total combined score is our new International Brand Master.