With a distinguished 20-year history in higher education, we have built a national reputation as a thought leader and innovator in brand marketing. EMG is staffed and structured specifically to partner with educational organizations.
"We think and act like a partner rather than a vendor. Our reputation has been built on our ability to collaborate with clients to create powerful campaigns that get bottom-line results."
- Bob Brock, President & CEO
Research and Analysis
Actionable data and analysis to understand your competitive marketplace, gauge audience perceptions, predict behaviors, guide positioning, and measure bottom-line ROI.
Positioning and Messaging
Brand messaging that stakes out a unique leadership position in the marketplace and defines an enduring brand narrative. The nation’s go-to leader in creating brand architecture strategies that establish a compelling family of brands.
Creative executions that grab attention, motivate, and create “buzz.” From photography to typography, websites to landing pages, taglines to headlines, EMG’s creative is always on-strategy and always delivers a distinctive brand persona that makes you stand apart
Best-in-class media and marketing plans that increase your impact among prospects, donors, alumni, working adults, influencers, and the public.
- Advertising buys
- Web and apps development
- Social media
- Digital, print, and rich media
- TV and video production
For our meeting Friday, I would like to add to our “agenda” … EMG’s BrandBounce newsletter: Usable News: The New Marketing Goldmine, and the embedded URL “Tips to help you incorporate video content into your marketing strategy.
Thank you very much for redesigning our website. It reflects what we do and who we are so much better than before. Our business is well articulated and represented. Thank you for listening to me and exceeding my expectations!
A peer called me about our marketing/branding initiative, asking if we were pleased with EMG’s work. Truthfully, I thought long and hard at first, because I just don’t want to share you. But my 2 year old says it’s the right thing to do.
I really think EMG is doing some great things in promoting higher ed, especially through social media. Keep up the great work!
I thought the info [in the webinar on Turning Facebook into a Real Marketing Tool] was high-level and didn’t tell me a lot of what I already know.
EMG’s creative team combined high-level marketing strategy with inspired creative ideas to develop a unique brand identity that artistically and perceptively reflects the Dalhousie experience. We have been using [these] materials as our creative roadmap for several years. I recommend EMG without hesitation.
Instead of favorites, I email myself tweets to archive good content. Top 3 most emailed are @EMGOnline @mikepetroff @karinejoly #highered.
The depth and breadth of this research – including a strategic brand architecture exercise – exceeded campus expectations and generated a reservoir of credibility and confidence among faculty, staff, leadership, and board members.
@EMGonline You guys rock!
EMG very quickly built tremendous credibility with our numerous campus stakeholders. Our campus began immediately to find ways to talk about the brand and express it. This has been an extraordinary leap forward for us.