With a distinguished 20-year history in higher education, we have built a national reputation as a thought leader and innovator in brand marketing. EMG is staffed and structured specifically to partner with educational organizations.
"We think and act like a partner rather than a vendor. Our reputation has been built on our ability to collaborate with clients to create powerful campaigns that get bottom-line results."
- Bob Brock, President & CEO
Research and Analysis
Actionable data and analysis to understand your competitive marketplace, gauge audience perceptions, predict behaviors, guide positioning, and measure bottom-line ROI.
Positioning and Messaging
Brand messaging that stakes out a unique leadership position in the marketplace and defines an enduring brand narrative. The nation’s go-to leader in creating brand architecture strategies that establish a compelling family of brands.
Creative executions that grab attention, motivate, and create “buzz.” From photography to typography, websites to landing pages, taglines to headlines, EMG’s creative is always on-strategy and always delivers a distinctive brand persona that makes you stand apart
Best-in-class media and marketing plans that increase your impact among prospects, donors, alumni, working adults, influencers, and the public.
- Advertising buys
- Web and apps development
- Social media
- Digital, print, and rich media
- TV and video production
EMG very quickly built tremendous credibility with our numerous campus stakeholders. Our campus began immediately to find ways to talk about the brand and express it. This has been an extraordinary leap forward for us.
Thank you again for all your work on our campaigns. We’ve been getting some positive feedback and are witnessing a growing sense of pride in our colleagues, alums and community members, which is so great to see!
I wanted to tell you that today’s conference call went very well and we seem to have hit a homerun with the leadership team…just know that you hit a homerun and all the right things are happening. You are just such a pro and such an incredible asset to us and everything we do.
[The webinars are] Always well done and well organized.
I have heard great reviews on your presentation. Someone said, “You know how your spouse can tell you what they do a hundred times and you still don’t get it, but someone else explains it and the light bulb goes off? That’s how it was for me. I was taking notes like crazy!” Thank you for being the outside expert that solidified the deal for so many people…I’m excited about the direction the campus is heading. You have added to that future success in a very important way.
I hadn’t come across your blog before, but it looks like a great resource! I’ll definitely be following it from now on.
I recommend EMG without reservation to any institution looking to create a powerful, consensus-based brand identity and a marketing program that improves internal effectiveness while building external brand awareness and image.
I just read the “What students really like” article. Very interesting. I’d like to get the URLs for the study sites so I can send to my webmaster and our university-wide web development team.
@EMGonline Thanks Stephen! I know I can count on you for great resources in #highered
Impressive. Sounds exciting and attainable. Thanks for listening to your audience. #winning